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Marketing Automation

Turn scattered campaigns into automated, personalised customer journeys that run 24/7.

6 phases
Discovery to optimise
24/7
Incident-response SLA
SOPs
Runbooks & documented handover

Marketing automation uses software such as Salesforce Marketing Cloud to send timely, personalised messages across email, SMS and WhatsApp automatically, based on customer behaviour and data.

What's included

Capabilities

  • Marketing Cloud implementation
  • Journey Builder & Automation Studio
  • Email Studio & template design
  • Segmentation & personalisation
  • Pardot / Account Engagement
  • Reporting & campaign analytics
Technology

Tools & platforms

Marketing CloudJourney BuilderAMPscriptPardotData CloudSQL
Approach

How we deliver

1

Discovery

Requirements gathering and scoping.

2

Architecture

Data models and blueprinted customer paths.

3

Build

Configuration, SSJS and custom integrations.

4

QA & UAT

SOP checks and journey validations.

5

Launch

Go-live flows and documented handover.

6

Optimise

Monitoring outcomes and deliverability.

FAQ

Common questions

Marketing automation uses software such as Salesforce Marketing Cloud to send timely, personalised messages across email, SMS and WhatsApp automatically, based on customer behaviour and data.

Ready to build something that scales?

Talk to a solution architect. In 30 minutes you'll have a clear view of scope, timeline and cost.

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