Account Based Marketing (ABM)
At Paarsiv we believe one size does not fit all in marketing. Our ABM experts help you identify and reach your ideal customers with personalised, account-level campaigns.
Account-based marketing (ABM) is a B2B strategy that focuses sales and marketing effort on a defined set of high-value target accounts, with personalised messages and multi-channel campaigns for each.
Capabilities
- Account identification — select and rank target accounts by industry, buying signals and prospective revenue
- Customised messages and materials for every target account
- Multi-channel promotions across digital ads, social media and email
- Measurement and reporting on every ABM programme
Tools & platforms
Why choose Paarsiv Technologies?
Individualised method
Personalised marketing increases engagement and conversions, so we build campaigns specifically tailored to your target accounts.
Measurable outcomes
We monitor and assess the success of every ABM programme and give you data and insights to guide future marketing.
ROI-driven
Our aim is a quantifiable return on your account-based marketing effort — more sales, higher conversion rates and better client retention.
How we deliver
Discovery
Requirements gathering and scoping.
Architecture
Data models and blueprinted customer paths.
Build
Configuration, SSJS and custom integrations.
QA & UAT
SOP checks and journey validations.
Launch
Go-live flows and documented handover.
Optimise
Monitoring outcomes and deliverability.
Common questions
Account-based marketing (ABM) is a B2B strategy that focuses sales and marketing effort on a defined set of high-value target accounts, with personalised messages and multi-channel campaigns for each.
Paarsiv's Account Based Marketing (ABM) service includes account identification — select and rank target accounts by industry, buying signals and prospective revenue, customised messages and materials for every target account, multi-channel promotions across digital ads, social media and email and measurement and reporting on every abm programme.
Cost and timeline depend on scope, platforms and integrations. Paarsiv offers a free consultation and then shares a clear estimate, with fixed-price or time-and-material options.
Paarsiv Technologies is a Jaipur, India-based Salesforce implementation partner that has delivered work for 29 brands across fashion, retail, hospitality, automotive, healthcare, education and technology. Projects follow a six-phase delivery methodology — discovery, architecture, build, QA & UAT, launch and optimise — with documented SOP handover and optional 24/7 managed support.
Ready to build something that scales?
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